Features of our original business plan formulated over 30 years ago continue to be the basis for our operation and will not change. They include:
• Developing a personal relationship with customers based on trust, honesty, and education. This is our work ethic in all aspects of our business and are very important in attracting and keeping customers. Compare our service to that of the big box stores and supermarkets to experience the great differences.
• Helping people learn about wine. It was one of the main reasons we started our first store and without a doubt is one of the main reasons for our success. Few if any other wine stores in the area put the emphasis we do on education through our courses, seminars, tastings, food and wine pairing events, internet features and most importantly the help provided in the store.
• Providing exciting wines of complexity and individuality in a wide range of prices, styles and wine growing regions. This often means retailing small quantities from small estates that make wines in a hands on-artisanal way.
• Offering wines at the BEST QUALITY/PRICE COMBINATION at nationally competitive prices. Finding such wines requires considerable experience and effort, especially for wines in the lower price ranges.